[South West Interactive Media] is the UK's first membership-led regional association for the interactive media industry. We promote Members' work; encourage training and education; organise and participate in various industry events , and contribute to industry and government policy bodies. SWIMming, our bi-monthly newsletter, is published on our website. Our members represent all aspects of the industry, including hardware and software developers and publishers; service providers; internet cafes; universities; digital arts and media bodies; and ancillary services.